1Landscape
2Pace
3Pillars
4Ad Spend
5Engine
I
Your Landscape
Three dimensions shape the complexity of your engagement. Together they form your Complexity Index — the average of the three.
◆ Geographic Scope
Single city / local
One metro or region
×1.0
Single country
Nationwide footprint
×1.2
Multi-country (one region)
e.g. South Asia, GCC
×1.5
Global / multi-region
Across continents
×1.9
◆ Portfolio Complexity
Single product / service
One core offering
×1.0
Small portfolio
2–5 products
×1.2
Medium portfolio
6–15 products
×1.4
Large / complex portfolio
15+ or multi-brand
×1.6
◆ Organisation Structure
Solo / startup
Founder-led, fast decisions
×1.0
Small team, flat
Lean, few stakeholders
×1.2
Mid-size, multi-stakeholder
Several approvers
×1.5
Large org, complex approvals
Layered sign-off
×1.8
II
Engagement Pace
How fast do we move? Intensity multiplies the entire build — it reflects velocity of delivery and depth of attention.
Steady
×0.85
Consistent, moderate pace
Momentum
×1.00
Standard full-engagement pace
High Velocity
×1.40
Aggressive growth, accelerated delivery
III
Build Your Pillars
Toggle the modules you want active. Each adds weight to your engine — and lights up your Coverage Score in real time.
39%
▾
Brand Strategy
1.5
We define who you are, what you stand for, and how you sound — the foundation every campaign is built on.
Competitive Intelligence
1.0
We track what your competitors are doing — their messaging, pricing, and moves — so you can stay a step ahead.
Audience Research
0.8
We map who your customers really are: their needs, habits, and where they spend attention online.
Monthly Strategy Reviews
0.5
A standing monthly session to review results, adjust direction, and plan the month ahead together.
47%
▾
Content Strategy & Calendar
1.0
A clear plan of what to publish and when — themes, formats, and a calendar so nothing is left to chance.
Long-form Copywriting (4/mo)
1.2
Four in-depth pieces a month — blogs, articles, or newsletters that build authority and fuel SEO.
Short-form Copy (social)
0.8
Punchy captions, hooks, and posts written for the way each platform’s feed actually works.
Video Scripts (2/mo)
0.8
Two ready-to-shoot scripts a month for reels, ads, or explainer videos.
60%
▾
Social Media Design (batch)
1.2
A fresh batch of on-brand graphics each cycle for your feed, stories, and posts.
Motion Graphics (4/mo)
1.5
Four animated reels or motion pieces a month — the format that earns the most reach today.
Ad Creatives
1.0
Scroll-stopping visuals built specifically for paid campaigns and creative testing.
Brand Collateral
0.8
Decks, one-pagers, and branded assets your team needs beyond social media.
29%
▾
Platform Management (3 channels)
1.0
We run up to three of your channels day to day — scheduling, posting, and keeping them consistent.
Community Management
0.8
We reply to comments and DMs and nurture your audience so engagement actually grows.
Influencer Coordination
1.2
We find, brief, and manage creators to extend your reach through trusted voices.
Crisis Monitoring
0.5
We watch for negative spikes or PR risks and flag them early, before they escalate.
0%
▾
Google Ads Management
1.5
Search and display campaigns on Google, optimised to bring qualified leads at the lowest possible cost.
Meta Ads Management
1.5
Paid campaigns across Facebook and Instagram, tuned for conversions and return on ad spend.
LinkedIn Ads Management
1.2
B2B campaigns on LinkedIn that reach decision-makers by role, industry, and company.
Growth Experiments
1.0
Rapid A/B tests on landing pages, offers, and funnels to find what actually moves the needle.
58%
▾
SEO (Technical + On-page)
1.5
We fix your site’s technical health and optimise pages so you rank and get found on Google.
Analytics Setup & Reporting
1.0
Proper tracking (GA4, pixels) plus clear dashboards, so you always know what’s working.
Marketing Automation
1.2
Email flows, lead nurture, and CRM triggers that run in the background and convert on autopilot.
LLM / AI Visibility Optimization
1.5
We optimise your brand to be cited and recommended by AI tools like ChatGPT and Perplexity — the new search.
IV
Ad Spend
Paid media is managed as a separate line item — a percentage of monthly spend, tiered so larger budgets pay a lower rate.
₹/mo
◆ Commitment Length
Longer commitments unlock a lower effective rate. (Discount tiers are configurable.)
Month-to-month
Standard rate
6-month
Save 15%
12-month
Save 22%
V
Your Engine
Here is your composed marketing infrastructure and its monthly investment.
Monthly Retainer
₹3,20,000
· Month-to-month rate
Coverage Score
38%
of the marketing ecosystem
Total Module Weight
10.0
across active pillars
Complexity Index
1.07
geo 1.2 · ptf 1.0 · org 1.0
Intensity
Momentum
×1.00
Proposed scope of work
Brand Strategy1.5Content Strategy & Calendar1.0Short-form Copy (social)0.8Social Media Design (batch)1.2Motion Graphics (4/mo)1.5Platform Management (3 channels)1.0SEO (Technical + On-page)1.5LLM / AI Visibility Optimization1.5